Sports agent Max Eisenbud revealed that Maria Sharapova followed in the footsteps of Tiger Woods when designing her brand strategy. Eisenbud has worked with Sharapova since the Russian was 12 years old and has coached other tennis players such as Li Na and more recently Emma Raducanu.Eisenbud recently appeared on the Served with Andy Roddick podcast, where she shared her thoughts. duties that elite athletes have in terms of their business commitments. The agent claimed that golfer Tiger Woods devoted only three weeks a year to sponsorship:”Mark Steinberg was a colleague of mine who worked on the 13th floor, I spent a lot of time with him trying to figure out how Tiger does it. … you know, Tiger had a lot of trades.
The bottom line is how can you maximize your earnings and still win,” he said.”He would like to spend weeks a year making his shots, so Tiger would do it for three weeks to make five shots a week in those weeks,” Eisenbud said.According to the agent, Maria Sharapova applied similar rules to her schedule when brands were only allowed to photograph her 16 days a year without compromise. his agenda even at the cost of giving up significant amounts of money:”Basically we realized we have sixteen days a year that wouldn’t stop him from being a great tennis player.
