Max Eisenbud, a sports agent, has disclosed that Maria Sharapova’s brand strategy was influenced by Tiger Wood’s. Sharapova and Eisenbud have collaborated since Eisenbud was just 12 years old.
The ‘Served with Andy Roddick’ podcast featured a conversation with Eisenbud, who is also well-known for helping celebrities like Li Na and Emma Raducanu. During their talk, Eisenbud disclosed to Roddick that he shared an IMG office with Tiger Woods’ agent, Mark Steinberg.
“I spent a lot of time with my colleague Mark Steinberg, who worked on the 13th floor, trying to figure out how Tiger, who had a lot of deals, accomplishes it. The secret is to maximize your profits and still come out on top. What he had
After that, Eisenbud used a similar set of guidelines to analyze Maria Sharapova’s timetable and came to the conclusion that she had just 16 days to shoot for brands without having to sacrifice her schedule and risk losing a significant amount of money.
“In essence, we discovered that she could play tennis for sixteen days a year without any disruptions. Eisenbud continued, “We stayed true, even though she could have made $20 million more if we had added four or five more days.”
